Indian politics has found its new
love, love for social media. Parties are going gung-ho about adding digital
component to their 2014 election campaigning and overall strategy. While some
are making initial strides, some have already crafted their digital marketing
strategy.
Reaching out to potential voters
through digital medium is not a completely new phenomena, in USA parties are
using it for more than 10 years now but this medium really came into limelight
for political branding use after much quoted and successful Obama presidential
campaign. After Obama won 2nd term in white house there has been lot
of discussion around and about his digital marketing team.
Although in India, most
politicians are still getting introduced to this new trend, there definitely
are some notable early adopters of technology. From congress’s Shashi Tharoor
and Milind Deora to BJP’s Narendra Modi, Arun Jaitely and recently Arvind
Kejriwal of AAP.
Narendra Modi, the prime
ministerial candidate of BJP, is arguably the first political person to realize
power and role of social media in political branding and leveraged this wisdom
to project himself as the face of developing India. He is also leading his party in the same way. BJP has crafted
digital strategy and has employed some brilliant people in digital marketing
industry to campaign for upcoming 2014 elections.
Congress, although a slow
adopter, also don’t want to left behind and is conducting crash courses in
social media for its leaders and volunteers to catch up with its rival. Aam
Adami Party chief, Arvind kejriwal has more than 1 million followers on
Twitter.
All parties are setting aside a
portion of their election budgets and time to connect to potential voters via
websites, Facebook pages, twitter, Google hanouts and various mobile Apps.
I think this piece is like just scratching surface of
a much deeper layer, there is a lot more going on and all that, of course has
it’s own pres and cons. All that remains to be noticed.